Show them exactly what you’re offering. Write with these different groups in mind: customer, potential customers, repeat customers, recent buyers, the list goes on and depends on which audiences you selected in the Facebook module. Filling last-minute cancellations. While many of these Facebook ad examples come from bigger brands, Project Repat’s success story proves the marketing firepower of something as simple as a snapshot. Travel booking service KAYAK ran a campaign during March and April 2017 that reached 2.1 billion users. My practice has filled many cancellations using Facebook ads for very … Be sure to focus on a single thought or idea, and make it bold.”. Keep in mind that you need to ask questions that will help you gather information that reveals the best messaging to use in your Facebook ads. Facebook Ad Example #45 | Traffic & Conversion Summit. Targeting allows you to drill down into specific interests so you can reach the people most likely to respond to an ad. Meaning something that portrays exactly … 12 Effective Ways for Increasing Your Average Order Value (AOV). I’ll also show you seven high-converting Facebook lead ad examples and why they work so well. Paying more per day will not necessarily award you any more leads, conversions, or whatever metric you’re focused on. With Facebook’s carousel ads, you can ask a key question and then answer it over the next few slides.”, James Marques of Iconic Genius says, “Calling out my audience in the headline works the best for me.”, “For example, if I was a realtor, my ad would start out by asking ‘Looking to sell your home for more than what it’s worth?’ People who are interested in selling their homes will think ‘Yes, of course!’ Now, I have the attention of interested and qualified prospects, and better yet, I have them already saying yes to me.”, “The other example is more local. These are places where you could probably do with shorter words and sentences.”, “Pay attention to any phrase or sentence that sounds awkward or feels like a tongue twister to say, and clean up these areas.”. “Questions are always more effective than statements.”, Design Rush’s Angelina Harper agrees: “I usually write a question that will make my audience think about their needs, and my product is the answer.”, And Ollie Roddy of Catalyst Marketing Agency says that questions are particularly useful for carousel ads: “Starting with a question is a great way to go. “It sounds simple, but using brackets in your sentences has been proven countless times to draw attention, particularly in ad copy.”, “We’ll often use terms like “[last chance],” which creates urgency and helps drive more clicks.”, “Ask a question to build engagement among your audience,” says Jake McKenzie of Auto Accessories Garage. You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your … This carousel example from wellness brand Moon Juice is colorful, attractive, and informative. On Facebook, people are scrolling thru their Newsfeeds not looking for a roof. What is your target conversion rate? Instead, focus on setting goals that align with your overall sales and marketing strategy. We looked at some of the brands ruling the space—but most importantly, saw that capturing their voice and using consistent branding was the key to success. Statistics also show that people continue to interact with Facebook ads.The average Facebook user clicks on 11 ads in 30 days.. They’ve also presented a unique product. Chris Mechanic of WebMechanix recommends “spending most of your writing time crafting the first 200 characters of text.”, “Think of it like it’s the headline of your ad. The friendly, helpful tone and concise call-to-action make clear exactly what you’ll get from this library: great ideas for your own ads. Many marketers first attempt at paid ads is boosting an existing post. Why should you craft for nothing, when selling your crafts on Facebook with Shopify is so easy? Finding the right combination of targeting, ad copy, and ad images can make you feel like a mad … “In certain Facebook ad types, the headline actually appears below the image (or video), so I recommend using your marketing copy in the ad’s body section and including your call-to-action in the headline. With a Facebook group, you can take a peek into your customer’s mind for free and then take what you’ve learned to write attention-grabbing sales copy for your Facebook ads. It depends on a lot of different things: your audience, your product, your skills as a copywriter, what time of day your audience sees your ad, etc. This Shopify ad is a good example of emotional and aspirational appeal. If your call to action is to download an ebook—the landing page should send you somewhere like this: Facebook ads present an opportunity to promote yourself in a variety of ways. “It has to be easy to read. Groupon is known for its epic deals on local yoga classes and marked down items you didn’t think you needed—multipacks of skirts, a single-use appliance – you name it. Most women have different tastes and carousel ads allow you to show different styles and colors to appeal to a wider audience. Use these 21 tips (and example ads) to optimize the copy for your next Facebook ad … Images are clear and show both the original card reader and the chip card reader. They will trust you more, and the price might even attract their attention.”, “It might not be the first thing that comes to mind when you think of great copy, but it’s one of the best things you can do. The repetitive nature of the ad (“Limited time” and “guaranteed” is used multiple times) drives the point home. This info is collected on a mobile-friendly lead form that is pre-populated with information from the user’s profile. With examples from 17 industries (both B2B and B2C brands) that represent a number of different Facebook ad formats, you'll find tons of inspiration within to help you craft the perfect Facebook ad … The innovative formula transforms from blue to berry with the pH of your lips. They show how to easily incorporate the brand’s signature adaptogen powders into everyday foods like waffles and lattes – making their brand relatable to their audience’s every day routines. Their copy is succinct: “The smarter way to shave.” Here, they’ve done a fantastic job of showcasing their value proposition in their image – Dollar Shave Club sells great razors for both genders while taking a jab at the assumption that women’s razors need to be pink. Blog vs.Vlog: Where Are Marketers Spending More Time and Resources? Nor will blowing your marketing budget on driving traffic to your FB page. Whether brands are taking a stand, sharing information on current events, or helping out with movements or charities, creating ads around these movements can be an effective way of inciting change. The 4 Facebook Ad Types. You need to address these groups in a way that resonates. We pored through hundreds of ads to identify 50 amazing Facebook ad examples that grabbed our attention and enticed us to click. Posted by BIRCHBOX on Wednesday, January 25, 2017. Facebook ads are very effective for generating sales, customer acquisition costs of $10 or less, Link Building Emails: 15+ Experts Share Valuable Outreach Advice. Privacy Policy, $0/month, no credit-card required, free-forever version. Their FB ad also highlights a single, clear benefit: search travel now and get the best price on your flight. The real key to Facebook Ad success lies in its ad targeting capabilities. “Use ‘you’ instead of ‘you all’ or ‘our users.’”, “Personalization maximizes engagement, minimizes CPC, and helps you stand out of the abundance of ads users see every day on Facebook.”, Advance B2B’s Jesse Särmö agrees: “Narrow your audience, talk directly to your buyer persona, and run different ads for different people. Instead of using the carousel to illustrate a feeling like Moon Juice, Square takes advantage of the multi-image ad by showing exactly how their card reader works. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) Facebook; Prev Article. This ad works because the messaging and the image work well together in a very literal sense: the word library, plus books, connoting tons of resources. Tons of likes don’t necessarily mean tons of sales. Glossier’s short video on how to use their blush product, Cloud Paint, is a great representation of their brand personality (the video used in the Facebook Ad is featured above). How to Make a Facebook Carousel Ad. | Dec 14, 2020 © Databox, Inc. All Rights Reserved. • Connections Terms of Service This ad produced over 80,000 leads at $3.26 a pop. Best Facebook Ad Examples Focusing on Current Events. The copy “make cooking easy and fun” speaks to the skeptics, making the process approachable for beginners and foodies alike. You want to capture attention, so showcase impressive numbers to intrigue your audience.”. Slack’s ad featuring a woman riding a pink unicorn stands out in any feed—it’s real visual candy. Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness.Rather than just simply putting your brand in front of people, you need to convince your audience that behind that call-to-action button is an extremely … So if you need some inspiration to improve your B2B Facebook Ads and launch campaigns that convert, this article is for you . The copy in this ad speaks to entrepreneurial ambition. When people search on Google they are looking for information. If you can draw them in and get them to click the ‘See More’ button, you’ll increase your dwell time, which has a powerful effect on relevancy scores.”, “If you have an hour to write an ad, spend at least 30 minutes crafting the perfect lead—one that’s going draw people into your post and compel them to spend time with it.”. We hope this FB ads guide makes things a little easier. Finally, the brand recognizes the barrier to entry is that initial buy-in, so the first order is free. If so, send a survey to those people and find out what they care about.”, “Is it a retargeting campaign based on a section of your site or (hopefully) a specific page/topic? Still, copywriting counts for a lot. Most of the respondents to our latest survey agree that the headline of your Facebook ad is key: Hart recommends “using simple and powerful language that creates an emotional response in your reader. Aneesh Babu of Backlinkminds says you should do two things before creating Facebook ads: “Do a competitive analysis and understand your audience.”. If so, consider what other retargeting information can you leverage in your copy.”. The News Feed includes updates and posts from friends, Pages, Groups and advertisers. For example, each Facebook ad campaign you run should have a singular purpose. Generating leads and acquiring customers are two of the biggest challenges that people face when running ads on Facebook. Our final two tips are both related to how long your Facebook ad’s body copy should be, and both tips contradict each other. Before getting into the tips, let's summarize the main types of Facebook ads: Sponsored Story (on mobile or desktop) Sidebar Ad (desktop) Mobile App Ad; Video Ads Creating high-converting Facebook ads takes time, testing, and a lot of strategy. Your first move when deciding which type of ad to use is identifying what you want to achieve. You need to tell your viewers exactly what they’re in for in just a few words and gently guide them to your site after offering something fun or helpful. To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format—reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales. Another One. Photo Ads: When you’re using a singular photo for a paid post on Facebook, you want to make sure you’ve got a million-dollar photo. Just use code LIPQUEEN at checkout! Facebook has a whopping 2.19 billion monthly active users, with 68% of US adults connected, from college students and young professionals to seasoned execs and stay-at-home moms. Each example highlights a key video ad feature, and how it helps convert viewers into customers, so you'll have more variables to test and optimize in your own video ads. You may know them from your favorite podcasts, but MeUndies has a solid marketing campaign across channels. So which is better: short Facebook ads or long copy? They know exactly how to use the power editor; create a high converting ad; tweak and test to get the best results; and how to know that their ads are actually working (instead of … You can tell these socks stand out before you even head to their website to browse their selection. They sweeten the deal with free shipping on orders over $75. Social media platforms like Facebook allow you to create advertisements to reach your target audience and achieve your advertising goals for brand awareness, online sales, and even in-store visits. What makes this ad work? To grow business in your mobile app, learn more about app engagement ads. Unfortunately, our respondents can’t answer that question for you. Support & Digital Marketing. Finn Hayden of ATYNTK suggests using brackets in your copy. Their new video ads added basic motion to still images in a series of four short videos, resulting in a 39% reduction in cost per searcher (versus their still images used in past ads). Slack’s ad gets to the point in just a few words, and playing to the bane of every working professional’s existence: too many meetings. How much can you dedicate for the whole campaign and how much are you willing to pay per click? The ad also leads visitors to a relevant landing page where they can enter their email in exchange for a discount (one of the best practices we mentioned above!). Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. Most of the marketers who responded create their Facebook ad copy in-house: And nearly two-thirds say conversions are the primary goal for any ad campaign they run: These experts shared their top copywriting tips for creating Facebook ads that convert. We’ve trawled the internet and looked at over 50 different Facebook ad campaign examples, from the ad … The Ads Manager wizard guides you step by step in creating ads and part of that process is completing the Detailed Targeting box. For example, your Facebook ad is more likely to convert to a sale if you serve impressions to users that have already displayed an interest in a particular product by visiting the product page on your website or watching 95% of your video about a particular product. Create your ad set, select the Carousel … It’s the one thing users are going to see. The headline, “Customize with Nike ID” paired with a variety of colors and styles shows that there is something for everyone. 1501 India St. Suite 103-60 Our respondents offered several different suggestions for writing compelling Facebook ad body copy. Write a sentence, add a line break, write another sentence, add another line break, and so on.”, “I also recommend adding bullet points to your copy whenever possible and relevant.”, “Don’t beat around the bush,” says Taylor Hurff of 1SEO I.T. Facebook is one of the best places to find qualified leads, thanks to more than 2.38 billion active monthly users and in-depth targeting features. It’s essential to make an impact on the feelings—not on the brain.”, And according to Jeff Rizzo of The Slumber Yard, “The word ‘exclusive’ has to be in your copy. OptimizePrime’s Harris Schachter agrees and recommends considering how you built the audience you’re targeting when determining what to include in specific ads. “Imagine that you’re telling a good friend about a new product or service when writing your copy—and don’t forget to use appropriate emojis.”, “When you’re done writing your copy, read it out loud and pay attention to the places where you have to stop and take a breath. The video, shot in natural light with minimal background, features the model showing how to use the blush, as well as how the different colors can create different looks. Most of the marketers who responded create their Facebook ad copy in-house: And nearly two-thirds say conversions are the primary goal for any ad campaign they run: These experts shared their top copywriting tips for creating Facebook ads that convert. Finally, Robert Johns of UNINCORPORATED recommends considering your ad as a whole: “Writing copy for Facebook ads is a lot like writing copy for pre-internet print ads. Then, we introduce the CTA for how to help them.”, “Generally, these are soft-sell type ads trying to get prospects to opt-in to a webinar, download free content, etc.”, “Being vague about the cost of your product or the percentage of the discount you’re giving is one of the worst things you can do for your Facebook ad,” says Grace Carter of UKWritings. Klient Boost recommends ranking audiences by temperature. It also feels very personal. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) December 11, 2020 December 11, 2020 - Leave a Comment Like many varieties of promoting , a Facebook advert is simply pretty much as good as its copywriter. Here are some of the ways you can target your ads: • Location “There is so much content that Facebook users need to sift through every minute,” says Stephanie Sharlow of DesignRush. Here are a few great Facebook ad examples that are … Digital Marketer’s top performing ad is ironically about high-performing Facebook ads. It sounds simple, but you’d be amazed how many brands and agencies write multi-sentence captions and ad copy that doesn’t give consumers any direction.”. The process can feel quite effective at first, but it’s hard to measure your ROI. ”, “Based on the location of the headline, it’s the perfect place to showcase special rates or discounts—or to prompt users to act or book now.”, Big Sea’s Autumn Sullivan recommends “breaking down a Facebook ad into its components—text, headline, description, image, CTA—and then defining the purpose of each component.”, “The text should address customers’ pain points and offer solutions. Don’t send Facebook users to your homepage, instead make sure you’re directing traffic to a relevant landing page that matches the tone and goals laid out in the ad. Do ever struggle with creating Facebook ads that convert? You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert … This ad is fun. Here are some Facebook Ad examples that you can model: Another one. Ads of this type are helpful and useful to the customer, making it easier for them to make a decision right away.”, “Always address your audience as if you’re targetting one and only one person,” says Smallpdf’s Hung Nguyen. | Dec 15, Marketing Video rules. When you run an ad on a busy platform like Facebook, you need to be able to grab your audience's attention. It only takes a click to unsubscribe. At [business], pay just $[amount] for an oil change, tune-up, and inspection to keep your future maintenance costs to a minimum!’”, “This grabs the reader’s attention, gets them to think critically about their vehicle and the cost of a breakdown, and offers an affordable alternative to the problem you’ve generated concern about.”, ClickUp’s Josh Spilker says, “You’ve got to show social proof of some sort. While “51% Off – Limited Time!” isn’t particularly creative ad copy, it does speak to our urge to take advantage of a great deal that will disappear soon. Using a customer as a billboard is a brilliant move given how well user-generated content converts. Recommended dashboard: Discover your most popular ads, the campaigns driving ROI, as well as the specific ads driving engagement with this free Facebook Ads dashboard. • Interests Facebook Ad Examples. In this post, we’re going to look at how to create high-converting ads … That’s how we’ve created our own Facebook ad that we know will convert. But there’s a lot of competition out there, so only the best Facebook ad examples … With networks like Facebook, you can get creative with your ads, but that’s not always easy.. That’s why we’ve compiled 30 of the best Facebook ad examples … The headline of your Facebook ad isn’t necessarily the first copy that displays, so Cardinal Digital Marketing’s Alex Membrillo recommends considering the location of your copy on published ads to determine where to put certain pieces of information. As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people.That represents 32% of everyone over the age of 13. In some of our recent surveys, we discovered that: So for our latest survey, we set out to discover how marketers optimize their Facebook ad copy to increase clicks and conversions. Instead of offering a discount flat out, inviting readers first to take a quiz engages them on a deeper level. And, since the platform began cracking down on branded content earlier this year, brands may be better off focusing on video than static ads. Adding a “shop now” button also makes it easy to act fast. We use ‘storyselling’ as a way to get our potential clients on the same page and make the story relatable to them.”, “Once we’ve told the first part of the story, we try to figure out how to get them to have their own ‘aha’ moment towards the end. Once you’ve picked the right ad type and crafted the perfect headline, it’s time to focus on the rest of your ad’s copy. BOOM Marketing Agency’s Mate Arion Adamecz says to include evocative words and stories in your ads, “something that wakes people up and pulls them away from reality. Facebook lead ads provide the best opportunity to increase conversions by shrinking a drawn-out process down into just a few clicks. Before we get to our list of ad copy examples, I wanted to cover some principles and best practices of Facebook ad copy creation. The copy “it’s lights out” corresponds with the dark photo with glow-in-the-dark underpants. Simplicity in getting started is a great way to inspire action. Stop wasting valuable characters on corporate jargon and simplify what you’re trying to say.”, “Your product or service is completely meaningless unless you can illustrate how it directly benefits the customer’s life. Lightbulb Media’s Lewis Kemp agrees: “Attention spans are at an all-time low. Instead, focus on the stuff that counts. Still, if you’re going to say you’re the best in the world, you’ll need to back up that claim with a statistic, testimonial, or some other form of social proof. Jessica Greene Mentioning positive reviews, including quotes from reviews, or mentioning specific users will put your ad over the top.”, “If you’ve done your targeting right, you already have the audience who’s interested in your product/service, and the reviews will make them click.”, Empty Desk Solutions’ Brittany Hardy has a special term for her ad copywriting approach: “storyselling.”, “Our go-to for ad copywriting is to tell a story. So I'm using this blogpost to give you 4 kick-ass tips that will help you create high-converting ads on Facebook. However, as with any kind of marketing campaign, how well your Facebook ads perform … Birchbox, the online beauty service, used a series of videos to attract new customers, showing close-up demonstrations of new products, along with music and eye-catching graphics. When you start the process, Facebook asks whether you want to boost awareness, conversions, or engagement. Visuals and Copy Must Work Together. We’ve split the examples into 2 categories based on common B2B … If you’ve got the marketing budget to spare, try new strategies, use different types of content, and try to post only what is fun or useful to your audience. What Makes This Ad Great: We spend a lot of time looking at Facebook ads and seeing what makes them great (aka this article). Tell them how they can benefit from your product/service instead of telling them how awesome it is.”. This graphic lays out how to match your offer to the corresponding audience. While something of an impulse-buy item, the novelty factor really boosted engagement: 7,000 people liked the post. This is another example of great visual and copy alignment. “Hit your customers’ pain points directly, and speak to the cost-savings benefits of your products whenever appropriate.”, “For instance, an auto body shop could have an ad that says, ‘A roadside breakdown can cost upwards of $[amount] before repairs. Facebook Ads That Convert. So, if you’re ready to create high-performing Facebook lead ads, let’s dive in. Take the wrong tone or speak to the wrong motivation, and you’re mostly throwing your Facebook ad spend into a big black hole. Below are examples of a few of my Facebook Ads for Launching students. Writing the ad in a story format helps hook readers and keep their attention.”. The brand showcases exactly what you’re getting in just two appealing images. Below is an example Facebook ad from WordStream that taps into this theory perfectly; Image Source: WordStream The use of a two-colour headline alongside a basic image of a human face is a very popular combination when it comes to Facebook ads. Jonathan Aufray of Growth Hackers recommends making your copy scannable. We won’t spam, ever. What does this ad have that is similar to the others we’ve seen so … Rather than extending a straightforward discount to new customers, Bombas offers a short and playful quiz so the audience can get to know the brand. “Cold” means people who have never heard of you, “hot” means repeat customers or those working through the sales funnel. In this example of “sell your crafts”, the brand does a great job of showing how easy it is to set-up an online marketplace for your creations. Recommended dashboard: Want to draw comparisons between your most successful ad campaigns? The art attracts viewers and the copy closes the deal. “Is it built from a lookalike audience? In this article, we’ll show you the 4 steps to create Facebook ads that convert. Facebook Ads are one of the more popular advertising options for people who are new to online marketing. And that’s true for all of the tips our respondents provided. Facebook ads are a great way to get people into your funnel. Nike goes short and sweet here, taking advantage of the fact that people tend to gravitate toward images over lengthy copy. Blue Apron’s before and after ad gives you a taste of what the service looks like: transforming raw ingredients into a restaurant-quality meal. While this ad calls out the embarrassment … You’re also looking at a large, colorful image of the product—featuring the brand name front and center. We use it often for … “When it comes to writing ads for Facebook,” says Steve James of Stream Creative, “nothing beats voice-of-customer data.”, “We do this by listening to sales calls, reading online reviews, scouring historical social media comment threads, and reviewing contact form submissions so we can better understand customer pain points and speak their language.”, “Using voice-of-customer data ensures our headlines and body copy reflect the true terms, tone, and emotion behind the real questions and concerns customers or prospects have.”, “One technique we use is to write the way that we speak,” says Mitchell Cohen of Broadway Lab.”, “Using more casual language—in addition to using all-caps or bolding words—makes it far easier for the reader to quickly understand the message.”, “We’ve seen engagement with our posts more than triple since applying this simple concept.”, “If you want your ad to be read, you should use a conversational tone,” says Alexandra Zelenko of DDI Development. 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Is free card reader crafts on Facebook with Shopify is so facebook ads that convert examples content that Facebook users need to do know. Of colors and styles shows that there is so easy styles and colors to appeal to a increase... In 30 days Greene on February 27, 2019 ( last modified on June 8, 2020 ©,...
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